This week, I sat down to talk about what actually happens after someone finds your content online.
Because content that performs well and content that converts into clients are two very different things.
In this episode, I walk through the funnel behind our marketing strategy and explain why so many practice owners are creating content without having a clear journey behind it. We get into links in bios, nurture sequences, mailing lists, client qualification, and how we think about guiding people from follower to enquiry without relying on aggressive sales tactics.
I also share the data we track internally, including how long it can realistically take for someone to become a client through socials, and why consistency matters far more than short-term spikes in engagement.
If your content is generating attention but not generating the right clients, this episode will help you understand where the gaps probably are.
And considering it costs less than £24 a month to become a paid subscriber, this episode alone could save you thousands in wasted ad spend, poor-fit discovery calls, and marketing that creates noise instead of commercial growth.
📩 Paid subscribers: the full episode will be in your inbox Monday at 6am
🎙️ Free subscribers: Upgrade for the full episode, action points and our exclusive community.
See you Monday, Rach x
