This week, I sat down with Tamzin to talk about the reality of building a content engine inside a growing accountancy firm.
Not content for vanity metrics. Not content for trends. Content that actually supports a commercial goal.
We walk through the systems, workflows, and creative process behind how we produce content consistently while still running a real business behind the scenes. We also get honest about what makes content work, why most people quit too early, and the difference between posting occasionally and building something that compounds over time.
This episode also explores the emotional side of visibility. The fear of posting. The pressure to perform. And how to create content in a way that still feels sustainable when you already have a full client workload and a team depending on you.
If you’ve ever felt like marketing only works for people with more time, bigger teams, or more confidence online, this episode will challenge that.
And realistically, if this episode helps you avoid six months of inconsistent posting or outsourcing your marketing before you understand your own voice, it will more than pay for itself.
📩 Paid subscribers: the full episode will be in your inbox Monday at 6am
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See you Monday,
Rach x
